Here is an article from weberinternetmarketing.com - Hear what 'steve' had to say about Yellow Pages!
The Internet is destroying old style advertising. Newspapers are going belly up right and left. Yellow Page usage is declining every year.
Here is my prediction: In 3 years all the third party Yellow Page companies will be gone and the phone companies will only give out phone books upon request. In 5 years we will begin seeing phone companies abandon phone books altogether. They will provide an online data base for phone numbers instead of the hard copy white pages. They will sell ads within those online white pages and maybe offer their own version of online Yellow Pages.
Until then, Google will keep doing what they do and attracting more and more local searches. A Google search for “Atlanta bakery” provides far better and more detailed information than the Yellow Pages ever could. Plus, that search in Google only takes about 2 seconds. You can’t even reach for the Yellow Pages in that length of time.
I have not used the Yellow Pages in over a year. Honestly, I’m not even sure which drawer my wife has put them in. But who cares? I have Google.
Do you still use the Yellow Pages a lot? If so, I worry that you may think that is normal practice and everyone does it. Everyone does not!! If you base your marketing on the fact that YOU still use the Yellow Pages, you are leaving piles of money on the table. You are missing out on theenormous opportunities local search provides.
The majority of consumers today EXPECT your business to have an online presence.
Here’s a fact from the Pew Internet Project:
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deejam to avihttp://teksergas.com/autodesk-f1-gra/ deebot58 manualwordlist headway intermediate 50% of Australian consumers are more likely to visit businesses providing information online (even if they are not selling online).
When you finish reading this post, I want you to open Google.com and do a local search for what your business offers. For example, if you are a builder in Brisbane, search for “Brisbane Builders”.
Did your business show up in Google Local (right there by the Google map)? If not, you are losing money every day to those businesses who do understand the power of local online marketing.
If your business relies on the Yellow Pages, don’t put off local online marketing. Listings in Google Local are free.